Beware the bullwhip effect

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FtAlphaville with the note:

We all know how panic buying works. Terrified that your local Tesco is about to shut its doors before you can secure enough toilet paper to get through lockdown, you and others buy reams of the stuff, leaving shelves empty.

But what about the impact this has on the toilet roll manufacturers?

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About the author
David Llewellyn-Smith is Chief Strategist at the MB Fund and MB Super. David is the founding publisher and editor of MacroBusiness and was the founding publisher and global economy editor of The Diplomat, the Asia Pacific’s leading geo-politics and economics portal. He is also a former gold trader and economic commentator at The Sydney Morning Herald, The Age, the ABC and Business Spectator. He is the co-author of The Great Crash of 2008 with Ross Garnaut and was the editor of the second Garnaut Climate Change Review.