More Australians have Netflix than a home telephone

From Roy Morgan Research:

The changing way Australians consume their media is starkly illustrated when looking at long-term trends for the technologies Australians use.

Over the course of the last year the proportion of Australians with access to subscription/pay TV services at home has increased to 66.5%, up 4.9% points from a year ago (61.6% in June 2018), and up a stunning 37.4% points over the last four years since June 2015 (29.1%).

Driving the increase has been the huge take-up of subscription TV or subscription video on demand (SVOD) service Netflix now accessible by around 11.5 million Australians. In total 57.1% of Australians now have access to SVOD services including Netflix as well as rivals such as Stan, Amazon Prime, YouTube Premium and others. Only four years ago less than 2% of Australians had SVOD.

The incredibly fast take-up of these new technologies, and the almost ubiquitous usage of mobile phones now used by 95.9% of Australians, has accelerated the decline in the proportion of Australians that have a home phone connected. Now less than half the population have a home phone connected (48.6%), down 9.5% points from a year ago.

In 2001 over 96% of Australians had a home phone connection. This has halved over the last two decades as new technologies including mobile phones, broadband internet and subscription TV have made increasing in-roads into Australian households.

These findings from the Roy Morgan Single Source survey are derived from in-depth face-to-face personal interviews with over 50,000 Australians each year in their homes.

Surely it is only a matter of time before public telephones also go the way of the dodo.

Unconventional Economist
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  1. When I first heard about the idea of not having a home phone it sounded nuts because mobile costs were stratospheric.

    Today, I haven’t had a home phone since 2014. I have unlimited calls and SMS and 13GB of data per month (which suits my limited needs just fine) for $16 per month and the idea of having a home phone seems kinda quaint.

  2. The Horrible Scott Morrison MP

    Netflix is for sh1tmunchers who can’t afford proper cable TV. They pretend Netflix is good and cable is bad because it makes them feel better.

        • Given you seem to not understand the meaning of ‘Netflix and chill’ you’re either a socially clueless incel or an old fogie who cant get it up anyway (and who has probably been cucked by his wife)

          I suggest you try googling the phrase before embarrassing yourself again

          • The Horrible Scott Morrison MP

            Achievers don’t Google moronic nonsense. Only fappers do that. You Stan and fap.

  3. One of the problems I find with mobile phones is if I’m on a busy street all the noise and such makes it hard to talk. What we need are some kind of booths to be placed at certain places that you can duck into and have a conversation on the phone. Also maybe they could have a “paying” phone in them incase my battery is flat or I can’t get a signal. We could call them mobile booths or phone …..

  4. Surely it is only a matter of time before public telephones also go the way of the dodo.

    The psychopaths killed 1800 Reverse today:

    Remember reverse charges phone calls, the kind you used to make to your parents in desperation from payphones with a jammed coin slot?

    Today, they officially died after turn-of-the-millennium reverse billing play Reverse Corp issued its last annual report and called it a day after shuttering its core 1800 Reverse business and supplementary operations.

    the final nail in the company’s coffin came in the last 12 months when telcos like Optus and Telstra ceased billing services on behalf of third party content providers, meaning Reverse couldn’t charge people to make or receive calls.

  5. The Horrible Scott Morrison MP

    Netflix lacks shows about property flipping and negative gearing. It’s basically redundant in Australia.

  6. No home phone for 8 years
    Got rid of netflix a few months ago.
    The wifi/ internet connection will be next.
    4g on my mobile is good enough.

  7. Big changes for sure – and very convenient. I can’t understand how Foxtel are still in business — oh wait: Kayo.

    On teh downside: brain cancer from all those mobile calls. Netflix cannot turn a profit to save their lives. They’ll fold into one of the other providers eventually – or vice versa

  8. Home phones were doomed the moment mobile providers stopped ripping-off for usage and plans became unlimited.
    The fact that some media subscribers went from private networks (cable) to public (internet) is not acceptance of the tech or a shift, but another cost mitigation. Foxtel can go digital tomorrow and offer levels of subscription similar to other networks, would that make folks subscribe more Foxtel? It is the content that makes the difference, not the method of delivery. Cable TV became prisoner of its own monopoly success. If cable TV pricing was commensurate with the content it provides they’d be leading the pack
    A research similar to that of the 21th page illustrated newspaper “Scientist found in the latest research that X amount of coffies actually prolongs shortens your life”… until next year where the new data shows a different result.
    Has MB become a readers digest? Quantity over quality?