Online streaming services Netflix and Stan have seen their subscriber base lift while Foxtel’s has fallen, according to Roy Morgan Research:
Subscription Video On Demand (SVOD) juggernaut Netflix has continued its impressive growth over the last year with over 9.8 million Australians in the June 2018 quarter now having a Netflix subscription in their household – up nearly 30% on a year ago…
Now over 13 million Australians have access to some form of Pay TV/Subscription TV, up 11.7% on a year ago, and it’s not just Netflix driving the increase.
Over 2 million Australians can now view content via Stan, up 39.2% on a year ago, and growing at a faster rate than Netflix over the last year. Stan is set to be fully owned by the Nine Entertainment Company following their merger with Fairfax…
There were other big increases including for the rebranded YouTube Premium (formerly YouTube Red), now with over 1 million users, up 38.5% on a year ago. While the biggest percentage increases were for Fetch, up 40.5% to 710,000 users and Amazon Prime Video, up 87.7% to 273,000 users…
“It is difficult to understand why Roy Morgan would use survey techniques to determine Foxtel’s subscriber numbers, when the true and reported numbers are publicly available and sit at 2.8 million, well above their estimate.
“This, combined with OzTam’s most recent Establishment Survey, puts the number of Australian’s living in a household with a Foxtel subscription at more than 7.7 million individuals”.
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Regardless, Foxtel has well and truly lost its monopoly grip of the pay TV space, and now is in the fight of its life to hold on to its subscriber base, with consumers the big winners.
Leith van Onselen is Chief Economist at the MB Fund and MB Super. He is also a co-founder of MacroBusiness.
Leith has previously worked at the Australian Treasury, Victorian Treasury and Goldman Sachs.
