From ‘bullshit jobs’ to ‘jargon jobs’

Advertisement

By Leith van Onselen

We’ve seen the rise of “bullshit jobs”, now we’ve got “jargon jobs”:

Since her years of experience in customer service evolved into a more sophisticated role, Tegan Oakley has been surprised at how high the demand for her skills have become…

“I partner with customers to really ensure their success and to optimise their solutions,” Ms Oakley said.

“Typically, customer service back in the day was more of a reactive service. Now customer success is seen as a consultative arm of the business that adds value to customers and ensures they meet their objectives.

“What is surprising is how much of a demand that customer success has become.”

The customer success role is among the top emerging jobs for this year, according to online job seeking company LinkedIn. Its analysis of millions of jobs for a five-year period has found high demand for the roles of:

Customer success manager: managing software, customer relationships and consulting.

Data scientist: Skilled in using digital analytics and data mining

Full stack engineer: Help make sense of mountains of data and skilled in software engineering and can include working with Java computer programming.

Cyber security expert: Skilled in computer and information security, consulting and security management.

Experience designer: Makes digital services including apps and websites easier to use through research and testing.

It’s almost like another language, isn’t it: the language of jargon, or corporate speak.

I’m surprised they didn’t also mention “Director of First Impressions” (aka receptionist).

What we really need here is some “blue sky thinking” and to “socialise this up the line”. That’s the only way we are going to achieve “end to end solutions”.

[email protected]

About the author
Leith van Onselen is Chief Economist at the MB Fund and MB Super. He is also a co-founder of MacroBusiness. Leith has previously worked at the Australian Treasury, Victorian Treasury and Goldman Sachs.