Slowly but surely, property eats Fairfax

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The creep is imperceptible but it’s there if you’re watching. The metropolitan daily websites now run news first and property sections second:

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Property is apparently more important than NSW, politics, commentary, business, sport, lifestyle, you name it. A year ago it was multiple sections lower. Then it started moving up on weekends. Now it’s four days per week. Next year it will no doubt be above news.

New ads are appearing as well, obviously designed to confuse between ads and editorial . “Dream homes” that have no connection to anything and don’t even mention Domain are starting float freely across the site. And why not? The content is only there to support real estate listings. It’s all-in now.

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It will be fun to watch this thing come apart when property does. The spruik will be unmatched in history.

Sydney Morning Herald: Property, Always.

About the author
David Llewellyn-Smith is Chief Strategist at the MB Fund and MB Super. David is the founding publisher and editor of MacroBusiness and was the founding publisher and global economy editor of The Diplomat, the Asia Pacific’s leading geo-politics and economics portal. He is also a former gold trader and economic commentator at The Sydney Morning Herald, The Age, the ABC and Business Spectator. He is the co-author of The Great Crash of 2008 with Ross Garnaut and was the editor of the second Garnaut Climate Change Review.