The creep is imperceptible but it’s there if you’re watching. The metropolitan daily websites now run news first and property sections second:
Property is apparently more important than NSW, politics, commentary, business, sport, lifestyle, you name it. A year ago it was multiple sections lower. Then it started moving up on weekends. Now it’s four days per week. Next year it will no doubt be above news.
New ads are appearing as well, obviously designed to confuse between ads and editorial . “Dream homes” that have no connection to anything and don’t even mention Domain are starting float freely across the site. And why not? The content is only there to support real estate listings. It’s all-in now.
It will be fun to watch this thing come apart when property does. The spruik will be unmatched in history.
Sydney Morning Herald: Property, Always.