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Is it a bird? Is it a plane? No, it’s a real estate listing

Wednesday 22 March 2017

We can now confirm that the property section has been permanently elevated above all other content aside from headlines at Domainfax’s metro dailies:

Moreover, what are those “Dream Homes” blocks?

All ads on the site are marked as such yet these homes float in like Bondi cigars to spoil the lovely vista. They’re obviously not editorial yet there is a clear intention to trick people into thinking that they are.

Effectively Domainfax is suggesting readers light up a fat Bondi cigar.

About the author

David Llewellyn-Smith is Chief Strategist at the MB Fund and MB Super. David is the founding publisher and editor of MacroBusiness and was the founding publisher and global economy editor of The Diplomat, the Asia Pacific's leading geo-politics and economics portal. He is also a former gold trader and economic commentator at The Sydney Morning Herald, The Age, the ABC and Business Spectator. He is the co-author of The Great Crash of 2008 with Ross Garnaut and was the editor of the second Garnaut Climate Change Review.