Big coal buries itself on Twitter

Earlier this week I noted that a great coal whinge had begun in the mainstream media and now it is clear why. From Crikey:

When the brains behind the Minerals Council launched an advertising campaign to defeat Labor’s mining tax, they nailed it. The tax was gutted, and the PM who dared propose it — Kevin Rudd — lost his job. Miners spent $22 million on the ads and saved billions in tax they never had to pay.

Now the Minerals Council has a new multimillion-dollar ad campaign, this one to defend the coal industry. But “Australians for Coal” doesn’t seem destined for the success of the anti-Resource Super Profits Tax (RSPT) campaign. This campaign seems to be a dud.

Launched on Monday because coal is “under attack from powerful groups determined to shut the industry”, the PR campaign includes a slick pro-coal website and TV ads (they’ll come later). Its dedicated Twitter handle turned into a social media farce within hours, and its campaign to get the public to email conservationists seems to have failed.

So what’s the campaign aimed at? The federal Coalition government is already on coal’s side — there’s little risk of an RSPT-style tax there. Rather, it seems to be aimed at pressuring state governments (and courts) to approve coal developments, and encouraging investment funds and super funds to stick with coal despite conservationists’ complaints.

But the response has not gone so well, according to Business Spectator:

As the group explained to The Australian, its Australians For Coal campaign is a three-pronged assault that hopes to use TV advertising, political lobbying and social media to sway public opinion.

The main focus of this campaign – as opposed to previous lobbying attempts from the Minerals Council (like the mining tax campaign) – was the group’s focus on social media. It wanted to provide a counterpoint to the Greens’ influence and reach on the Twittersphere.

The campaign launched yesterday and it received a storm of attention. As the graph below shows, the hashtag #AustraliansForCoal exploded on Twitter. So the campaign worked, right? Well, no.

…Few users actually supported the campaign. Instead the hashtag became a platform for everyone on the Twittersphere to vent their frustrations at the sector.

BlLeQQaCUAEl3ui

Another triumph for new media versus the withering whore.

Comments

  1. I love BS these days more for the (often unintentionally ironic) comments than the content.

    sammy, Wed, 2014-04-16 11:49

    I would not have used the twitter examples you did in the article as they didn’t help. We all know ludlam is a green extremist and the others are all from the left and have their own political agendas. If you wanted real damnation then include some tweets from those more middle of the line as that would prove that twitter is not just a plaything for the radicals

    Gary, Wed, 2014-04-16 12:14

    Surprisingly, the vast majority of Australians haven’t the time to spend playing on Twitter. That role is reserved almost exclusively for the chattering class.

    Anonymous, Wed, 2014-04-16 13:22

    All the balance of the Twitter reaction shows is that the young and the time-rich (academics and the artisan class) dominate Twitter.

    Exactly how many voters swapped sides after thisTwitter strom? Sod all, I’d wager.

      • migtronixMEMBER

        I smell your — ineffectual — influence all over this! Just a handful of days ago, after that insufferable Ludlam gained Senatorship, you lamented the way the “brainwashed” youth had not been targeted accordingly and appeared to resolve to remedy the situation.

        Lo’n’behold this pops up, dripping with the lamentable contempt for those “armchair revolutionaries on twitter and facebook”, and sure enough meets a predictable end.

        Yes, I see you all over this. I’m sure its all billable and you’ll refine your approach no doubt.

  2. The irony of those opposing coal whilst using electricity in their computers generated by coal to complain about coal..

    The very people complaining about coal generally are the biggest abuses of our environment.

    Remember a lot of coal is used for coking and I don’t see that many australians for going their nice shinny new cars or exuberant houses. It’s as if a snarky tweet balances out their “wrong doings”

    Further more these yuppies forget their wealth and living standards are attributed to mining as a whole.

      • What a faulty comment. Obviously no but as a country as a whole per person we are the most polluting country based on co2 . Your next point please? I would like to hear more.

    • migtronixMEMBER

      Quite right a blatant and hypocritical attempt to insult the intelligence of internet consumers should have gone off with out a hitch. Used for coking? Yes, guess where the carbon goes? [not that I think CO2 has any material effect on global basis, certainly local]

      The computers could be powered by anything else, for all you know some were hydro! Big mouth…

      • We could run it off methane, we only need to hook up an extractor to 3d1k’s mouth and we are right to go.

      • Yeah and what was their computers made with? The copper, plastics, metals, wiring, glass on computer screen. Transportation of goods from over seas. What that was all hydro? Or solar?

        The only big mouth here is yours.

      • Yeah and what was their computers made with? The copper, plastics, metals, wiring, glass on computer screen. Transportation of goods from over seas. What that was all hydro? Or solar?

        The only big mouth here is yours.

    • General Disarray

      Many of these people you disparage have installed solar systems and are happy to pay more for electricity if it will be coming from a cleaner source.

      • Solar systems subsidised by the poor and those who choose to live more sustainable lives in apartments.

        If CO2 was a problem the Nuclear would be on the table and all the alarmist like al Gore would not own beachside property!

      • Duke_Wellington

        The greens are the only viable alternative in a two party system filled with ministers bought and sold by filth like you minebot.

        Today’s events in NSW only cement this view for me.

      • migtronixMEMBER

        Second that GD! The hypocrisy of the Green in 90s/00s was baddd but I have to agree with AB and TheJoneses, who’ve pulled me up a number of times, its a growing church — unlike the shrinking violence (sic) that is the Laberals. Just the other night 3d was advocating a strategy for the Laberals to work as a single faction and oust the Greens a la Democrats…

      • I openly support the resource sector and enjoy the accoutrements of modern life it enables.

        No hypocrisy there GD.

        Not like Greens – happy to destroy workers livelihoods without remorse; to use their computers and smartphones to propagandize their malice; to jet from Kyoto to CanCun moaning about emissions and their absolute failure to understand the importance of mining and how it underpins their very existence.

        Hypocrites all.

        Jobs not Greens.

      • migtronixMEMBER

        Ahem. Since propaganda must no remain unchallenged, there is of course truth in the jibe, though its a very unlikely truth. A rhetorical devise pulled from the venerable strategies of the delphi-technique:
        Those referred are indeed vile and hypocritical but whom amongst them was on twitter? Not a one. And who amongst the cohort pushing back on their smartphones — using the comforts of modern life to spite 3ds arrogance at his enjoyment of them — in a manner the corporate consumer pimps never imagined! [See link page for Tesla open source electricity generation I put up] — travel to Cancun or Monaco? Not a one.

        So, again, no one has an issue with mining – my grandfather was a mining engineer who owned and operated precious and semi-precious stone mines in Mozambique, some of my most cherished books are his mineralogy handbooks that I used to pour over fascinated as a kid, they were in Spanish, French, English, Italian, German as well as Portuguese — its the abuse and entrenchment exhibited by the resource sector and your constant pouring cold water on any attempt to do something with the resources other than digging FFS!!!!! Should we not turn them into smartphones too?

      • General Disarray

        You’ve provided plenty of fine examples of blatant hypocrisy here at MB, 3d. But let’s just address this garbage:

        “happy to destroy workers livelihoods without remorse”

        Evidence please, not the voices in your head. Also not an example of hypocrisy.

        “to use their computers and smartphones to propagandize their malice”

        Are you referring to your own efforts in the comments here today? The “Jobs not Greens” was a nice three word slogan, btw.

        “to jet from Kyoto to CanCun moaning about emissions and their absolute failure to understand the importance of mining and how it underpins their very existence.”

        Oh ffs. That’s too stupid to deal with.

      • migtronixMEMBER

        @GD Oh ffs. That’s too stupid to deal with.

        It was too stupid to deal with, now I feel sullied for trying LOL

      • Jobs not Greens or Greens not Jobs.

        Thanks for the thumbs up GD.

        Greens destroy livelihoods by advocating the end of the coal industry and promoting the lunacy of stranded assets. Hundreds of millions around the world rely on these industries directly and indirectly for employment.

        Greens love of modern technology where all hardware base components are sourced via mining and transported via fossil fuels.

        Greens love to travel to exotic locales in aircraft fashioned from materials sourced by mining again using fossil fuels sourced by the extractive sector.

        The list is endless. As is the hypocrisy of the Greens.

      • migtronixMEMBER

        Aaaand it never ends, picking out a minority elite — close buddies with your set when curtains go up or the cocktails come out — to malign the many; good stuff.

        I don’t suppose you enjoy a more pristine environment than it might otherwise be, certainly I’ve never heard moving to China is on the cards for your family. Hypocrisy comes in many shades not only green 3d, you exhibit a distinct hue of purple from where I’m sitting, and you’re losing that line — wanna know how I k now? Because that line used to work on me I had so much residual distaste from my early encounter with the hypocrite green heir achy.

        BTW one of my good friends in my 20s was Jasper Dowding, son of Peter, Peter was actually a pretty good guy ceteris paribus — Jasper is a genius! WAinc was 20+ years ago, nothing changes in the rotten politics you endorse!

      • Want some sickening hypocrisy 3d?

        http://www.smh.com.au/business/oh-the-irony-twiggy-fights-bid-to-mine-his-farm-20130225-2f0im.html

        Iron-ore magnate Andrew “Twiggy” Forrest is fighting attempts to exploit the mineral wealth under his own cattle station in the Pilbara.

        Mr Forrest, 51, founder and executive chairman of Fortescue Metals Group, is suing to block attempts to search for uranium on his Minderoo Station and last month failed in an attempt to halt sand mining on the property.

      • migtronixMEMBER

        @AB nice one AB, gawd he’ll be getting into bed with the traditional owners over this 😉

      • 3inchK

        “Jobs not Greens or Greens not Jobs.
        Thanks for the thumbs up GD.
        Greens destroy livelihoods by advocating the end of the coal industry and promoting the lunacy of stranded assets. Hundreds of millions around the world rely on these industries directly and indirectly for employment.
        Greens love of modern technology where all hardware base components are sourced via mining and transported via fossil fuels.
        Greens love to travel to exotic locales in aircraft fashioned from materials sourced by mining again using fossil fuels sourced by the extractive sector.
        The list is endless. As is the hypocrisy of the Greens.”

        What a spectacularly generalized (and some would say ignorant) comment.
        I wonder who this homogonized group of greens are, that this paid astroturfer speaks of ?
        My guess is that their quickest growing cohort these days is people like me, who see no one else out there worth a graphite tick and use it as a protest vote.

        You are sounding rather shrill today 3inchK……

      • “You are sounding rather shrill today 3inchK……”

        It hasn’t been a great day for him I don’t think.

        And some more for migtronix regarding Forrest’s sickening hypocrisy…

        I’ll note that “…the Mining Act is designed to prevent companies from hampering genuine exploration and mining” so we can be confident that Forrest’s “personal friend” has some serious plans for the new applications despite his company never having before applied for mining and exploration licenses.

        But yeah, it’s the Greens who are hypocrites.

        http://www.brw.com.au/p/business/mining_not_in_my_backyard_says_fortescue_N7MmGJbb75GJ4eAqDS1VwJ

        A personal friend of Mr Forrest has lodged mineral exploration applications over vast swathes of the mining billionaire’s Pilbara childhood home, Minderoo, in an apparently co-ordinated attempt to protect the cattle station from bona fide miners.

        AFR Weekend can reveal that the Fortescue Metals Group chairman’s friend and fellow resident of the beach-side Perth suburb of Cottesloe, Chris­topher Dale, has applied for 10 exploration and prospecting licences, totalling 1351 square kilometres, located over the Forrest family ­station in Western Australia.

        Mr Dale’s private company, Richcab, had never before applied for an ­exploration licence. It secured control over the Minderoo terrain in December and January, minutes after the ground became available to be claimed.

    • Duke_Wellington

      So these people who use electricity are not allowed to say how they would like it generated? Like it or lump it? Simon89 is Australia in a nut shell.

      • drsmithyMEMBER

        I would like mine generated cheaply by open cut brown coal.
        Do i have a say?

        So long as we can put a little dome over your house so all the pollution it generates is captured within.

    • “The very people complaining about coal generally are the biggest abuses of our environment.”

      Nothing like a statement backed by cold hard facts to support a solid argument.

  3. DrBob127MEMBER

    ” — Dame Elke Kerr (@Smelkstar) April 14, 2014

    because my grandfather loved mining for coal so much, especially the death from lung cancer bit, I’m so #australiansforcoal

    — DavidW2035 (@DavidW2035) April 14, 2014

    Because I hate breathing fresh air, eating food and drinking clean water I’m with #australiansforcoal #auspol

    — Liz Conor (@LizConor) April 14, 2014

    Love the smell of coal dust in the morning – asthma, IQ loss, nerve damage – can our kiddies ask for more? #australiansforcoal


    find more at:
    http://www.theguardian.com/world/2014/apr/15/australians-for-coal-campaign-fires-up-protesters-instead-of-supporters

    • because my grandfather loved mining for coal so much, especially the death from lung cancer bit, I’m so #australiansforcoal

      My Great Grandfather succumbed to the black lung.

      He vowed that none of his kids would ever set foot down a mine.

      A wonderful man, who gave his all for his family.

      • I’m pro open cut, anti underground!
        While CO2 is actually beneficial to the environment, Coal does kill a lot of people directly.

        Not having cheap energy still kills a lot more!

  4. Am I allowed to suggest that the Australian people should have the cheapest power in the world and we don’t export coal if we are worried about emissions?

    The punters know they were tricked by the MC on the resource rent tax, I doubt they will ever have the same success again.

  5. What everyone here fails to remember that every fragment of your modern life is aided by the use of fossil fuels in all their forms.

    Yes solar, hydro and wind are great but they don’t cut the mustard for use in metal production, manufacturing, air travel, brick and cement making, fertilizer production / agriculture and international shipping etc. last time i checked these accounted for 75% of co2 emission (Nothing to do with CHEAP COAL. )

    They don’t work reliably they are limited in use and aren’t entirely viable. Again the warm fuzzy feeling you get by sending a tweet is irrelevant unless you are willing to for go many aspects of your modern life.

    Dont point the finger at people who mine coal point it at yourselves for your modern life is the cause of this dilemma. Renewables may power your light globes but they will never create the modern life you expect today. Get use to it.

    Further more shame on you all for living an excessive life (australians as a whole) and wanting to deny others of cheap energy. The devastation of a world thinking like this far exceeds the off chance a slight increase in co2 being a disadvantage as a whole.

    Australians as a whole pollute more per capita than any other country. Look at yourselves its hypocrisy of the highest level.

    Build your solar, wind and hydro. And stop all forms of fossil fuels, i say good luck to you.

    • Ah, the spittle flecked rant of the ideologue/astroturfer/what have you.

      Always easily identified by the way they paint the world in black and white, and sure as s*#!, if you can’t see the world is clearly white, then you’re one of those evil, evil, evil baby eating people.

      Clearly we should not only forsake all future research and development into renewables or other alternative sources of energy, but we should give up the idea of using anything but coal. Why? Because we have cheap coal now. Such a wise and reasoned argument; how can you form an argument against it?

      I mean, it’s such a binary proposition: either you use coal or you don’t. It’s not possible to, say, transition to alternate energy sources over time as the technologies become feasible or (close enough to) cost effective. No, because we use coal now, we must use coal forever! In the same way we are still using wood for all our heating needs…

      I don’t care if you believe in global warming or not, just travel to Asia and tell me that the effect of fossil fuels pollution upon the quality of life is worth doing nothing about.

      No, no, you’re quite right that it’s selfish of people to want the best for the future. After all, they’re just all green, lefty, academic, pinky scum who are too busy sipping chardonnay in there coal powered ivory towers.

      • We should not be investing in expensive energy forms that cannot provide power when it is needed. Nuclear is the only alternative at this stage. Hopefully they can get liquid thorium reactors happening in the not to distant future.

    • drsmithyMEMBER

      What everyone here fails to remember that every fragment of your modern life is aided by the use of fossil fuels in all their forms.

      What people like yourself arguing false dichotomies fail to understand is that there is a middle ground between “live like a caveman” and “rape the planet”.

      It is certainly true Australians have high per-capita pollution and energy usage.

      However, fairly modest lifestyle changes could change that significantly.

      The argument that people who wish to enjoy some level of modern existence like air travel and mobile phones cannot object to gross exploitation of natural resources is insulting in its stupidity.

  6. Richo had Ludlam as a guest – Richo’s on to Ludlam and had measured but fair go at him. Ludlam could not explain the whole global warming climate change green thingy even at a rudimentary level and in desperation referred Richo to Will Steffen ( yeah the same Steffen the Inconvenient Environmentalist called an irresponsible alarmist ). Not surprised Ludlam failed to articulate any detail (although he was ‘charming’ in that emperor has no clothes way throughout) after all his eye is on a Greens leadership and the power it bestows. The more I see of Ludlam the more convinced I am he will have strong appeal to a certain demographic, far more so than Milne. Will be interesting to watch.

    Ludlam will be a dangerous force in Australian politics, a real wolf in sheep’s clothing,

    ALP and Libs – Wake Up – Unite !!

    Ps He’s still pretty proud of their job destroying campaign at JPP…

    Jobs not Greens.