Morgan: Policy beats negative attacks

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From Roy Morgan today:

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This week, the exclusive Roy Morgan Reactor tested Australians’ responses to the appearance on ABC’s Q&A on Monday night of Minister for Defence Stephen Smith, Deputy Leader of the Opposition Julie Bishop, and Greens Senator Scott Ludlum. As we have seen with previous Reactor tests, direct attacks on opposing parties generated less favourable reactions, whereas clear statements of policy and position tended to have more appeal.

Over 200 Australians, including those who voted for Labor, the Coalition, Greens and Other parties in 2010, younger and older voters, and men and women, responded as they watched and listened to selected segments of the politicians discussing the Carbon Tax and Asylum Seekers.

The Reactor window shows how Men and Women responded. To view responses of past ALP, L-NP, Greens and Other Parties voters, or Older vs. Younger viewers click on the Graph Panel to view the full Interactive Reactor Video Report.

About the author
David Llewellyn-Smith is Chief Strategist at the MB Fund and MB Super. David is the founding publisher and editor of MacroBusiness and was the founding publisher and global economy editor of The Diplomat, the Asia Pacific’s leading geo-politics and economics portal. He is also a former gold trader and economic commentator at The Sydney Morning Herald, The Age, the ABC and Business Spectator. He is the co-author of The Great Crash of 2008 with Ross Garnaut and was the editor of the second Garnaut Climate Change Review.