Qantas’ reputation crashes and burns


Qantas was ranked first in Roy Morgan’s inaugural list of Australia’s most-trusted brands in 2017.

However, Roy Morgan’s research shows that Qantas is now the nation’s 13th most distrusted brand.

Qantas net distrust

Source: Roy Morgan

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About the author
Leith van Onselen is Chief Economist at the MB Fund and MB Super. He is also a co-founder of MacroBusiness. Leith has previously worked at the Australian Treasury, Victorian Treasury and Goldman Sachs.