Readers will doubtless be aware that Bud Light recently launched a new marketing campaign starring a transgender influencer in the US.
The results speak for themselves. Citi with the note:
According to the latest weekly US Nielsen data through to 3rd Jun, Bud Light volume declines accelerated last week to -29.9% vs -26.1% in the week ending 27th May, and sales worsened to -27.0% from -23.3% (Figures 1 & 2).
