A new survey from Roy Morgan Research reveals how COVID-19 has accelerated the shift to online shopping:
Roy Morgan data shows major increases in online shopping over the past 12 months, when the COVID-19 pandemic and lockdowns of varying lengths drove shoppers online. For the first time, a majority (52%) of computers, tablets, accessories and software was bought online.
In 12 months to September 2019 just over 10% of clothing purchases were made online, but this rose to 26.5% for the 12 months to September 2020. The biggest proportional jump was in the online share of children’s clothing, from 6.7% to 19.9%, closely followed by men’s (8.6% to 24.1%) and then women’s (12.4% to 29.3%). Online as a channel for footwear purchasing all but doubled over the period, from 12.5% to 24.6%.
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Leith van Onselen is Chief Economist at the MB Fund and MB Super. He is also a co-founder of MacroBusiness.
Leith has previously worked at the Australian Treasury, Victorian Treasury and Goldman Sachs.
