Aussie tourism industry faces uphill battle

From Roy Morgan Research:

The latest Roy Morgan Leading Indicator: Holiday Travel Intention report shows that during the quarter April to June 2020, a period in which the full scale of the pandemic’s effect was becoming apparent, 5.79 million Australians said they intended to take a holiday in the next 12 months. This is well under half the 13.2 million who had that intention in the equivalent quarter of 2019.

The report measures intention to travel in the short- to mid-term, rather than simply recording past trips — by doing so it allows the industry to plan strategically. The data is drawn from Single Source, the country’s largest, deepest and longest-running repository of information on consumer behaviour.

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