MB has been unearthing the practice of misrepresenting realtors and friends as objective sources for many years. Now this:
At Domain, we strive to be the trusted voice on property. We have always been proud of our editorial heritage and the standards we set out to meet in each article we publish.
Unfortunately, we have discovered we did not meet the high standards we expect of ourselves. We owe you an apology.
We were recently alerted that two lifestyle articles misrepresented someone as a source. When this became clear, we removed these articles and the journalist involved has since left Domain.
Unfortunately, it soon became clear that this was not an isolated incident and the journalist had in fact misrepresented other people and their professions.
For this, we are sorry. We have since commenced a full investigation into all of the journalist’s work. We are committed to investigating this matter and setting the record straight.
I want to express to you, our valued readers, how disappointed we are at this conduct. It goes against everything we value at Domain, and, most importantly, it is a severe breach of the confidence you place in us to bring you trusted and reliable information.
We hold ourselves to extremely high standards to ensure that you receive the most reliable property information in Australia. We can and will do better.
Of course you will because that’s what real estate always does.
That sarcastically said, in my half-arsed qualitative assessment, the broader media offering at the metropolitan dailies has improved since the Nine takeover of what was a very broken Fairfax house.
It is the only masthead that now walks the middle political path and even its realty coverage seems more contained.
Perhaps this apology is a part of this improvement.