Via the FT:
For Mr Trump to exploit this opportunity, he would need to drop his offensive tributes to symbols and leaders of the Confederacy and instead focus attention on what has been dubbed “cancel culture”. This cause was launched by young progressives who call out or boycott public figures for objectionable behaviour. But many other Americans worry that the movement is getting out of hand. A recent Cato Institute/YouGov poll recently found that 62 per cent of Americans are afraid to say things they believe because others might find them offensive.
If Mr Trump finds ways to amplify allegations that some teachers, journalists, business leaders and students have been fired or ostracised because of their beliefs, or even minor mis-steps, he could shift public opinion his way.