Aussies warm to electric cars

Roy Morgan Research has released a new survey showing that more Australians are looking to buy an electric car:

New automotive data from Roy Morgan shows the proportion of Australians looking to buy electric or hybrid vehicles in the near future continues to grow as petrol vehicles decrease in popularity.

Among Australians who intend on purchasing a new vehicle in the next four years 59.1% say a petrol engine vehicle is the most likely type (down a significant 6.3% points on a year ago). This is followed by diesel vehicles (23.5%), hybrid vehicles (12.7%) and electric vehicles (4.2%).

Roy Morgan CEO Michele Levine says that environmentally friendly vehicles are growing at the expense of petrol-powered engines.

“Although electric and hybrid vehicles are still in their infancy in Australia, both engine types are becoming more and more attractive to people intending to buy a new car in the future. This comes at the expense of petrol vehicles, which continue to decrease in popularity.

“A year ago, 148,000 Australians were intending to buy a hybrid vehicle, and 50,000 were intending to buy an electric vehicle. This has grown to 188,000 and 63,000 respectively and, given the increasing focus on environment issues, we can expect those numbers to keep rising.”

These latest findings are drawn from the Roy Morgan Single Source survey, Australia’s leading market research survey, compiled by in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

Of Australians who intend to buy an electric vehicle in the following four years, 37.5% would consider purchasing a Tesla, followed by Hyundai (20.4%), Toyota (19.6%), Kia (12.5%) and BMW (12.3%).

“The electric car market in Australia is still evolving, with many manufacturers yet to release a fully electric vehicle. This data is particularly encouraging for brands such as Toyota and Kia – for despite them not having yet released electric models in Australia, future car intenders are considering those brands for their next purchase. Kia may well consider bringing forward the introduction of their e-Niro and E-soul electric vehicles to the Australian market on the back of such results,” says Ms. Levine.

Another new survey of Victorian drivers has found that more people would prefer to purchase a hybrid vehicle:

The survey undertaken by toll road mangers EastLink found that around 40 per cent of motorists would prefer to buy a hybrid vehicle as their next vehicle, beating out petrol vehicles which were the preferred choice of around 32 per cent of motorists.

The results highlight the substantial shift that appears likely to occur in the passenger vehicle market, with a substantial proportion of petrol-fueled vehicle owners indicating they are keen to switch to an electric alternative…

From little things big things grow.

Unconventional Economist
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  1. Seems like we will be needing some new coal-fired power stations for generate all that electricity, so we can reduce car emissions

        • Don’t bother, I get bogans doing that kind of thing all the time.

          A few years ago some guy in a BMW X5 tail-gated me all the way to a set of lights, pulled up alongside and then raced away on Green. About 500 metres down the road he’d been pulled over the by the rozzers for speeding and getting a nice fat fine for his jack-assedness. I gave him a big smile and the [email protected] sign as I cruised by. He lapped it up, as you can imagine. Every now and again you have good days like that.

    • Possibly the electric motor unit is less compatible with a petrol engine – space in the engine bay? All diesels are gutless and therefore need a turbo and/or supercharger which is extra kit under the hood.

    • Curious – why are there so few diesel hybrids?

      Start/stop responsiveness ? Don’t petrol hybrids turn the engine on and off quite a bit ?

    • The price issue is where myself and most of my friends are at. There are very few people I know who are still see range as an actual inhibitor for uptake. As the uptake increases we will also see more chargers installed which shall decrease the remaining range anxiety for most.

        • I’m currently in that category. It’s a tomorrow problem for the moment. Though, it’d be quite comical to see the extension cords and powerboards all over the streets of suburbs full of students.

          • You can’t really charge from your normal mains. You will need 3 phase power somewhere to push enough amps through. I would imagine in due course new unit blocks will have a couple of these but unless you concert visitors parking to EV charging spots and have some sort of roster system (plus a way to allocates the costs) it will be hard to add to existing unit blocks.

      • Mining BoganMEMBER

        Yep, purely a price issue now. Workmates still bang on about range but when you quiz them their lives seem to be more shut-in than mine. They’re repeating what they hear from the Bolta.

        TPTB must realise that the only reason for hesitation now is price and that’s why there’s no government support. Straya. Winning.

        • Many people could get buy with a electric bicycle, electric or normal, as their main mode of transport. Myself included.

  2. If only I were in the city…… an EV wouldn’t make it to Canberra on it’s own from here, let alone towing a track car (which I’d also like to be electric for that awesome throttle response on hillclimbs……)

  3. I’m a big fan of electric cars but I know what’s really stopping “mass adoption”. Resale value and the depth of the used car market isn’t there yet. Most studies compare new -> new but many economic buyers are happy buying a 3 yr old car with 30,000km on the clock and getting most of the mileage while paying half price. This needs time to establish before the adoption curve goes beyond linear.

  4. You can now buy a Tesla 3 for roughly the same price as a 3 series BMW, so of course people are warming to them. It’s not a matter of if, it’s a matter of when they will become more affordable. No government subsidy required (sidenote — there’s already a quasi-subsidy, petrol has huge excise, electricity doesn’t), let the market work as it is.

  5. LOL, who are you kidding. People dont have the money, and thats with massive home equity gains that people can use as ATM for expensive toys.

  6. So we should switch to a car that costs twice as much with half the range that is essentially powered by coal. Yeah that makes sense.

  7. Jumping jack flash

    How do electric cars go with towing caravans and such?

    I am really excited for electric cars because when coupled with off-grid electricity it means total energy independence.

    It is a remarkably powerful position for a population to be in, and it means a level of freedom that we haven’t experienced since the horse and cart.

    I’m sure our masters are thinking up ways to diminish that power and limit that freedom.