Battle of the “Netflix killers”

The Australian streaming video subscription market is about to get a lot more crowded, with Disney Plus and Apple TV both due to launch in November. Based on current suggested prices, both services will be cheaper than Netflix and Amazon Prime, while Apple TV will also be more affordable than Hulu. From Android Authority:

Apple TV Plus will cost just $4.99 a month when it launches, with a seven-day free trial. Also, the company is offering anyone who purchases a new iPhone, iPad, Mac PC or an Apple TV set-top box a free year of Apple TV Plus…

Disney Plus will cost $6.99 a month for its launch, with a seven-day free trial, and Disney is also offering an annual subscription that’s priced at $69.99 a year…

Finally, there’s a bundle deal that will be offered that allows buyers to get Disney Plus, Hulu (with ads) and ESPN Plus for $12.99 a month…

Both services will not feature any ads or commercials, which is a plus (no pun intended). Both will support downloading of content for offline viewing, and both will also support streaming shows and movies at 4K resolution. Disney Plus will support streaming for up to 10 devices at once, with up to four concurrent streams at once. Apple TV Plus will support up to six people for one account, but Apple has yet to reveal just how many devices can support streaming at once, and it also has not revealed how many concurrent streams it will allow on one account.

In can’t see Netflix being too concerned about these new subscription services. It is the incumbent powerhouse and has a tonne of original first party content, making it a ‘must use’ for many households.

The same cannot be said for Stan, which has a much smaller subscriber base and lacks the same exclusive first party content.

Foxtel Now may also suffer, given its relatively high subscription cost.

One wonders whether Australian households are now experiencing à la carte subscription fatigue. While video-on-demand streaming was initially viewed as a cheap option, especially when compared to Foxtel cable, the myriad of services now on offer and the bifurcation of content has meant that households need to subscribe to multiple platforms to satisfy their viewing needs. And the costs are quickly mounting up.

Unconventional Economist
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  1. We find that between Netflix, Stan and iView we have our needs more than adequately satisfied. Bolt on YouTube (free) and Spotify (family subscription; same Pandora left us) and I can’t see us ever really wanting anything else.

    As soon as someone gets streaming sports sorted Foxtel will be roadkill, and to be left broken and rotting in the sun beside the road atop it’s broken NBN copper network is exactly where it deserves to be. Rest in pieces!

  2. You only need one subscription at a time. All of them allow you to cancel and rejoin. One month can be Netflix month, the next Stan, the next Foxtel, the next prime etc. You just have to wait a month.

    • HadronCollisionMEMBER

      So tedious – Stan what 14 / m, Netters is what 10/m
      That’s not even a six pack of beer or one deconstructed latte with man boobie cows milk

      insert money bags emoji

  3. Anyone else notice the addition of adverts onto SBS on Demand Movies?

    Will there be a time when more streaming services have a free but with advert option?

  4. The Traveling Wilbur

    The trouble with the Disney streaming service is obvious. It’s going to be typically Australian if run from here and end up being a total Mickey Mouse operation.

    Thank-you! Thank-you. Please tip your wait staff.