Via AFR today:
In late February Peter Coates, Glencore’s non-executive director, appeared at an event in Sydney to make a rare intervention from a mining leader — a full-throated defence of the coal industry, whose very existence is under threat because of its role in global warming.
…Six months later, the industry decided to take action to improve the image of the dirty fuel. Coal21, an industry body in Australia that is backed by 26 mining groups including BHP, Anglo American and Glencore, launched a new $US4 million ($6 million) advertising drive. It issued a tender for a campaign on Australian TV, social media, radio and print advertising, according to a document seen by the FT.