More Liberals desert "toxic" brand (or is that party)

Via The Guardian:

A host of government MPs fighting to hold on to their seats have erased the Liberals’ name and logo from campaign material, sparking Labor claims that the party’s brand is “toxic”.

As the Coalition struggles to lift its standing among voters in the lead-up to next month’s poll, MPs across the country appear to be relying on their personal standing to counter any backlash against the Liberals’ brand.

Victorian MPs Jason Wood, Sarah Henderson, Michael Sukkar and Russell Broadbent are among the state’s MPs who have chosen to drop the party’s branding from campaign material, relying instead on personalised campaign messages.

It appears Liberal MP for La Trobe, Jason Wood has followed the lead of other Victorian Liberals in dropping any reference to the party name on his corflutes and supporter paraphernalia @politicsabc #ausvotes pic.twitter.com/KxGKu9LuR4

— Matthew Doran (@MattDoran91) April 22, 2019

So what are they then if not Liberals? It’s not a branding issue it is party issue and airbrushing the logo only underlines the rot.

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About the author

David Llewellyn-Smith is Chief Strategist at the MB Fund and MB Super. David is the founding publisher and editor of MacroBusiness and was the founding publisher and global economy editor of The Diplomat, the Asia Pacific’s leading geo-politics and economics portal. He is also a former gold trader and economic commentator at The Sydney Morning Herald, The Age, the ABC and Business Spectator. He is the co-author of The Great Crash of 2008 with Ross Garnaut and was the editor of the second Garnaut Climate Change Review.

More Liberals desert “toxic” brand (or is that party)