Ah yes, Domainfax, quality media:
The three-bedroom house in Conroe, Texas, came with a fenced yard, gleaming hardwood floors, and an open-concept kitchen. It would be perfect for a young couple, real estate agent Kristin Gyldenege thought.
But for more than a month, hardly anyone even looked at the listing, Gyldenege told the Houston Chronicle.
So Gyldenege tried something new: hiring scantily-clad fitness models to pose in the listing photos for the $230,000 house.
…Although the house hasn’t sold yet, six people came for a tour in one day last week, she told the station.
The story is lifted from the Washington Post but it is a nice metaphor for the decline and fall of the Australia’s per-eminent publishing house into ribald real estate whoring. I suggest that rather than hint at such innovations for property vendors, Domainfax cut out the middle man and put naked chicks all over the SMAGE to attract “eyeballs” (or maybe just “balls”).
If I were a Fairfax by birth I’d expedite the sale to Nine and campaign for a name change. As property comes apart, nothing can save this firm in either a values or business model sense now:
Eeeeeeeeeeeeeeeeeeeeeiiiiiiiiiiuuuuuuuuuuuuuuuu….
