You always have be careful what you joke about at MB because within a short time frame it usually comes true. Via The Great South Canton Times (formerly The Australian):
A high-powered panel has been appointed to steer the creation of a “unified national brand” for Australia and includes Fortescue Metals’ Andrew Forrest, Qantas chief executive Alan Joyce, Australia Post’s Christine Holgate and Atlassian founder Mike Cannon-Brookes.
The Nation Brand Advisory Council is meeting for the first time today in Canberra as the Turnbull government tries to drive exports and investment.
Australian products, services and tourism are promoted overseas using several brands, and experts have long called for one powerful brand — such as the successful “‘100% Pure New Zealand” campaign.
The advisory council, chaired by Mr Forrest, also includes Tourism Australia chairman Bob East, A2 Milk chief executive Jayne Hrdlicka, Aesop chief Michael O’Keefe, Austrade chief Stephanie Fahey, Sydney Festival director Wesley Enoch, Navitas head Rod Jones and Coopers Brewery chairman Glenn Cooper.
Lol. Pick the non-China apologist in that little lot.
“100% pure Great Southern Canton made” it is!
