Looking back at this year, the international community’s “black swan” incidents are frequent, China’s economy is stable, and its international influence continues to increase. Under such a domestic and international situation, the world has paid unprecedented attention to China and there are many opportunities for international communication. As a party media website, China Daily.com combined international communication features to implement the spirit of the “4•19” important speech, earnestly performed its duties and missions, and effectively translated the spirit of the speech into a strategic policy for the entire network and an action guide for all journalists. Looking back at this year, the international community’s “black swan” incidents are frequent, China’s economy is stable, and its international influence continues to increase. Under such a domestic and international situation, the world has paid unprecedented attention to China and there are many opportunities for international communication. As a party media website, China Daily.com combined international communication features to implement the spirit of the “4•19” important speech, earnestly performed its duties and missions, and effectively translated the spirit of the speech into a strategic policy for the entire network and an action guide for all journalists.
First, firmly maintain the ecological network, sing the main melody, and spread positive energy.
We will use the role of the Internet to guide public opinion and promote the core values of socialism. Since 2016, China Daily has used online special topics, expert comments, data charts, and H5 products to interpret Xi Jinping’s important speeches in the series of keynote speeches at home and abroad from multiple angles and published more than 10,000 related articles. Launched a series of “outside” wording plans, and through the “Don’t Call Me Laowai” and “The ‘I and China’ Youth Blog Competition” and other ace designs, overseas netizens volunteered to talk about their “Chinese dreams” and expand the propaganda main body of socialist core values.
The role of the Internet in reflecting public opinion will be played to help open up public information at all levels of government departments. At present, China Daily.com has established a government affairs outreach service platform that includes 200 government agencies, enterprises and institutions. It has built English language websites and operated social media accounts for them. It has initially formed a new media era to publicize the Chinese government’s voice and interpret the Chinese system. Propagation matrix. China Daily News launched interactive activities at important conferences such as the National Conferences and Exhibitions, which promoted the communication between our government and users at home and abroad, and continuously promoted the transformation of foreign government affairs services from a single “information release” to a “two-way interaction”.
Let China’s positive energy “go out” and consolidate and expand the team of overseas commentators. Through cooperation with the United States Bogleun Institute, Canadian Global Governance and Innovation Research Center, Australian think tank Lowy International Policy Institute and other think tank institutions, we have absorbed nearly 200 overseas think tanks as China Daily special commentators, over the past year Published more than 300 of their signature review articles, allowing these “influential people” to influence more overseas audiences and explain Chinese stories.
Second, strengthen the governance of cyberspace and lead by example.
Take the law as the yardstick and consolidate the “double base and double responsibility.” As a key news website of the Central Government, China Daily has always taken the lead in obeying laws, studying law, observing law and usage, and consciously thinking and acting within the legal and institutional framework. While improving the system construction, we have further strengthened supervision and inspection. On the basis of the editor-in-charge system, at the same time, it is clear that management at a different level, implementation at the level, and supervision at all levels will allow each journalist to act in accordance with the law.
Comprehensively strengthen organizational leadership and coordinate network security. In 2015, we set up the China Daily’s website cyber security working group, and the cyber security task force has centralized the resources of the entire network, strengthened system construction and mechanism building, continuously enhanced security capabilities, and further improved the emergency response mechanism.
Conduct organizational learning and firmly establish the “four consciousnesses” of the talent team. In the past year, China Daily.com organized news editorial staff to deeply study the spirit of General Secretary Xi Jinping’s series of important speeches and conducted more than 50 studies, focused on the spirit of the “2•19” and “4•19” speeches, and guided collectors and editors to further strengthen “four”. “Conscious”, consciously practice the “four-to-four” requirement, and be a journalist trusted by the party and the people.
Third, adhere to social responsibility, innovation mechanisms, and open up barriers to the platform.
Innovation operating mechanism, open up barriers to the platform. China Daily.com adheres to the principles of interest lead, project lead, and cross-department combination. It promotes an internal innovation incubation mechanism and supporting incentive mechanism throughout the entire network. Throughout the year, the innovative project team’s team structure has attracted newspapers, websites, new media and other departments. Nearly 20 editors, reporters and designers participated in the exhibition and introduced a number of innovative media products such as Marco Polo Tour Hangzhou.
Strengthen social responsibility, insist on paying equal attention to economic and social benefits. In the process of promoting international communication, China Daily.net paid active attention to domestic and international social issues, participated in public welfare undertakings, and actively fulfilled corporate social responsibilities, which was highly appreciated by netizens at home and abroad. (China Daily Editor-in-Chief Han Lei).
He is also a former gold trader and economic commentator at The Sydney Morning Herald, The Age, the ABC and Business Spectator. He is the co-author of The Great Crash of 2008 with Ross Garnaut and was the editor of the second Garnaut Climate Change Review.