Via Morgan Stanley comes a lesson in lateral investment themes:
Shared and autonomous vehicles could expand the total addressable market of alcoholic beverages while reducing the incidence of traffic fatalities and accidents. The Morgan Stanley Autos & Shared Mobility Team and Global Beverages team have collaborated here to explore the investment significance.
Drinking alcohol and drivin gcars represent hundreds of billions of consumer hours and trillions of dollars of economic activity. These activities, in theory, should be mutually exclusive due to the threat to public health and safety (a third of traffic fatalities US traffic fatalities are alcohol-related,according to NHTSA), but in practice are frequently not (there are more than 1.1 million DUI arrests per year in the US alone).
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David Llewellyn-Smith is Chief Strategist at the MB Fund and MB Super. David is the founding publisher and editor of MacroBusiness and was the founding publisher and global economy editor of The Diplomat, the Asia Pacific’s leading geo-politics and economics portal.
He is also a former gold trader and economic commentator at The Sydney Morning Herald, The Age, the ABC and Business Spectator. He is the co-author of The Great Crash of 2008 with Ross Garnaut and was the editor of the second Garnaut Climate Change Review.
