Auckland real estate agent slashes commissions amid frozen market

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By Leith van Onselen

The most recent REINZ housing statistics revealed a sharp decline in Auckland transaction volumes, which were down circa 30% in the year to July:

And are tracking at their lowest level in five years in 12-month moving average terms:

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Today, Interest.co.nz reports that a real estate agent has slashed their commissions by half in a bid to drum-up business:

Nigel Tyre is a licensed agent with LJ Hooker’s Royal Oak branch and specialises in selling properties in Epsom, Royal Oak, One Tree Hill, Onehunga, Hillsborough and surrounding suburbs.

He has written to his contacts offering to sell their properties at 50% of the normal commission rate if they “are selling soon.”

The offer comes following a sharp downturn in property sales in Auckland…

Tyre said the promotion was a limited offer that would not last indefinitely…

It’s amazing that a real estate agent in a city where the average dwelling price is more than $NZ1 million, and which is experiencing rampant immigration-fueled population growth of around 44,000 people a year, is struggling to make a healthy profit.

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Just goes to show that real estate agents are concerned with transaction volumes first and foremost, rather than rising prices.

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About the author
Leith van Onselen is Chief Economist at the MB Fund and MB Super. He is also a co-founder of MacroBusiness. Leith has previously worked at the Australian Treasury, Victorian Treasury and Goldman Sachs.