What so repulsed private equity about Domainfax?

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A was wondering what so repulsed PE when it came to any bid for Domainfax:

Then I looked at the trading update:

Add that the digital business is underpinned by a conspicuous late stage megabubble and it’s not easy to put lipstick on that pig!

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About the author
David Llewellyn-Smith is Chief Strategist at the MB Fund and MB Super. David is the founding publisher and editor of MacroBusiness and was the founding publisher and global economy editor of The Diplomat, the Asia Pacific’s leading geo-politics and economics portal. He is also a former gold trader and economic commentator at The Sydney Morning Herald, The Age, the ABC and Business Spectator. He is the co-author of The Great Crash of 2008 with Ross Garnaut and was the editor of the second Garnaut Climate Change Review.