Discretionary retailers drive sales lift

Advertisement
ScreenHunter_02 May. 25 22.30

By Leith van Onselen

The Australian Bureau of Statistics (ABS) has just released retail sales figures for the month of October, which registered a 0.5% seasonally-adjusted increase in sales over the month versus an expected 0.4% rise. Annual sales growth clocked in at 3.6%:

ScreenHunter_518 Dec. 03 11.42
Advertisement

Monthly retail sales rose in all states and territories, except for South Australia and the Northern Territory, whereas annual sales growth has clearly weakened in Western Australia:

ScreenHunter_519 Dec. 03 11.43

Four of the six major components registered positive sales growth in September. The exceptions were household goods retailing, which were flat, and department store sales, which fell:

Advertisement
ScreenHunter_520 Dec. 03 11.45

You can see from the next chart that the recent improvement in sales has been driven by discretionary retail, where growth has picked-up from depressed levels, although it remains below non-discretionary (food) retailing:

ScreenHunter_521 Dec. 03 11.48
Advertisement

Overall, the pick-up in discretionary retail sales suggests that consumers might be unlocking their purse strings, which is a welcome sign for the industry in the lead-up to Christmas.

unconventionaleconomist@hotmail.com

www.twitter.com/Leithvo

Advertisement
About the author
Leith van Onselen is Chief Economist at the MB Fund and MB Super. He is also a co-founder of MacroBusiness. Leith has previously worked at the Australian Treasury, Victorian Treasury and Goldman Sachs.
Advertisement