Retail renaissance?

David Jones CEO Paul Zahra caused a brief stir in retail stocks yesterday when while announcing half year results he noted:

…we did see an improvement in December and January, compared to October and November, which, in turn, were better than August and September.

His own stock spiked, as did competitors, amid hopes that retail is bottoming.

Zahra also noted that consumer conservatism was being driven by “uncertainty in the macro-economic environment”. True enough, though that could mean any number of things.

As I have noted before, there is, in fact, hope that retail is seeing its nadir and could rouse itself from the canvas in the next few months. The rate cuts of November and December will have freed up extra disposable income. In fact, I see no other real purpose to them, given the RBA’s reluctance to see borrowing expand.

So the first question we need to ask is how much extra is there and on that front the macroeconomic story is not all bad. The recent Labour Price Index and yesterday’s Average Weekly Earnings release showed that wages growth remains strong at 3.7%, though the December quarter showed some slowing from the cracking pace of earlier in the year. However, the most revealing chart was the following inflation adjusted wage growth:

That’s a pretty nasty stall when you consider that asset prices are also falling, contrary to the flattening seen from 1997 to 2002, and goes some way to explaining why 2011 was the worst year anyone can remember for retail. The wages release yesterday also made it clear that we have two speed salaries so we can ask will there be a difference in spending across states? For insight into that, let’s turn to Westpac’s February Red Book which publishes a measure of state-by-state sentiment:

Westpac described the convergence of resource and non-resource states as surprising. But is it really? Rate cuts are the manna from heaven for the eastern deficit states. Perhaps the fall in resource states is more surprising but the terms of trade boom is past its peak and the drum beat of job losses, although largely confined to eastern states, has been broadcast nationally. Moreover, the house price correction is much more advanced in QLD and WA. However, if we look at actual retail sales, it’s probably likely that QLD is dragging down the WA result in the Westpac survey:

Still, the two recent rate cuts will have freed up more disposable income everywhere and we can also ask where is that money likely to go? The Red Book also publishes a composite indicator for retail spending called the CSI:

That’s a nice representation for where I’d say we are at. A little bounce in both sentiment and spending but still very depressed. I reckon if we could break out WA we might find everywhere else flat. As I noted yesterday, Westpac also asks consumers where is the wisest place to put savings and the following was the result:

Again I’m struck by the record high in the “repay debt” measure, which suggests that extra disposable income may be shoved straight back onto the mortgage. It’s a shame Westpac doesn’t ask the question “what would you do with extra disposable income?”.

In sum, Paul Zahra’s optimism is not entirely unfounded. But there’s not much evidence for an imminent renaissance. His best strategy might be to relocate all stores to Perth.


  1. I don’t know why you are “Again I’m struck by the record high in the “repay debt” measure”.

    It is really simple.

    Just evaluate the after tax return on repaying all your non-deductible private credit card debt using your marginal rate of tax.

    Then do the same analysis with your non-deductible private car loan.

    Then do it with your non-deductible home loan.

    What investment can you nominate where:
    1. You get a higher return based on an after tax analysis, and
    2. You can’t sustain a loss through volatility of asset values.

    I am surprised that it takes people so long to realise the evils of non-deductible debt.

    It really comes home when house prices fall or have no gain at all for an extended period (more than 1 or 2 years) because it becomes clear you are getting nothing for all that interest you are paying.

    • Yup quite correct. If you are receiving 6.5% odd after tax return from paying down debt then its good going without putting cash at risk in other investments.

      I think the change is that while the dream mansion and hence continual upsizing (and spending on household items to fill the new, bigger house) was the focus, the uncertainty in economic conditions, flat to falling house prices and the sheer debt load has put the focus more firmly on paying down debt.

      So not necessarily that the idea of repaying debt is surprising, but that the fairly rapid shift in focus towards repaying debt is surprising (given prior preferences)

  2. Retailers need to get millitant and organised like the car industry and wine industry so they can get taxpayer-funded bailouts. After all, they employ more people than almost any other sector?

    • Indeed, why don’t we just hand over money to businesses directly from tax revenue and forgo the whole time-costly free markets thing.