Labor loses over one in three of its 2025 voters

Since One Nation began its rise in the polls a few months after the last federal election in May 2025, the reasons for its rise have been hotly debated.

For a long time, One Nation’s threat to political fortunes outside of the Coalition was largely dismissed.

This echoed the initial response to the rise of the Reform Party in Britain, where the surge in votes for Nigel Farage’s upstart party was dismissed as a threat largely contained to the then-governing Conservative Party.