From Roy Morgan Research:
Australian retailers can look forward to a sales frenzy over the Black Friday and Cyber Monday shopping period, with a record $5.4 billion predicted to be spent in stores and online according to research from the Australian Retailers Association (ARA) in conjunction with Roy Morgan.
The four-day shopping period (this year, Friday 26 November to Monday 29 November 2021) originated in the United States to tie in with the Thanksgiving holiday and has taken off massively in Australia and is continuing to grow in popularity.
ARA CEO Paul Zahra said November is now Australia’s biggest shopping month of the year, and that can be mostly attributed to the spike in sales we see over Black Friday and Cyber Monday.
