Here’s the snapshot of ANZ’s new media site, BlueNotes:
Even allowing for some future diversification of material, the site is so heavily branded that it can’t be mistaken for anything other than public relations (PR) material, which is good.
The main influence of the site to watch will be whether it’s able to push greater quantities of ANZ material into the integrity and cash-starved main stream media.
It seems to me there is an opportunity here for the media union or a journalism school to pursue a new journalism accreditation agenda. It’s all very well for journos to flip from reporting to PR but it should not be seen as a simple open door policy and accreditation would be one way of ensuring that PRs and journalists can be clearly and widely distinguished.
